FAQ
WHAT'S A LEAD ?
A lead is a potential customer who has expressed interest in a product and whose name and contact details are known. The goal of lead generation is not to promote a product or service but to gather information to increase sales opportunities.
WHAT'S THE DIFFERENCE BETWEEN A LEAD AND A PROSPECT?
Both indicate the potential customer, but they refer to different stages of the so-called sales funnel. First comes the lead, then the prospect. A lead is a potential customer who has been identified to establish commercial contact. A prospect is a potential customer who, after the first contact, is interested in a real commercial proposal.
HOW A LEAD CAN BE ACQUIRED?
The main phases in which the process of acquisition and management of leads (lead management) is divided are: lead generation, lead qualification and lead nurturing.
Lead generation
Lead generation is a processes aimed at acquiring leads. To generate leads, various marketing and promotion activities can be used: e-mail marketing or DEM, online advertising campaigns, events, Linkedin, etc. The goal of a lead generation campaign is to collect information that can be used by the sales force who will have to transform it into potential sales opportunities.
Lead qualification
Lead qualification is the process by which the company identifies the most valuable profiles on which to focus commercial efforts, within the list of contacts (leads) generated through specific marketing campaigns (lead generation).
Lead nurturing
Lead nurturing concentrates all the initiatives implemented by the company after the acquisition of a lead to establish a sales negotiation with it. It includes various forms of sales promotions and short and medium-term incentives aimed at encouraging the purchase of the products or services offered by the company.
WHAT DO YOU NEED TO GENERATE A GOOD LEAD?
It is very important for us to know your company, the products you sell and the services you offer to your customers. However, the fundamental aspect that will make our service effective, will be to understand the added value of your product compared to the market. This because our services are tailored to your needs.
WHAT SHOULD YOU DO WHILE LEADS ARE GENERATED?
Thanks to the experience gained in the use of traditional telemarketing tools and attention to the new digital channels, we will start a lead generation activity aimed at satisfying your request. Compared to the usual techniques you will not have to worry about hourly costs or strategies. We take care of this, you can comfortably continue to do your job.