CASE STUDIES

MARKET RESEARCH - EV market in California

A leading company in the EU automotive market asked to perform a market research focused on the American electric vehicle (EV) industry in California.

The activity included:

Identifying competitors and other players present in the market (e.g. distributors, OEMs, EV manufacturers, etc.)
Technical comparison among all the solutions integrated by EV manufacturers
Interviews to HVAC managers, competitors and potential partners fostering the connection between international entities and the Italian company
Organisation of an event with the participation of HVAC managers from main car manufacturers (e.g. Tesla, Nio, Byton, Drako Motors, Chanje, Canoo, Karma Automotive, etc.) in collaboration with the Electric Auto Association.

Part of this research has been published - look the link HERE

LEAD GENERATION - B2B SaaS firm

"Half the time I meet a prospect, we end up with a new client. My funnel is very inefficient when it comes to organise these meetings and everything that stands behind that point" - CEO of a leading e-learning SaaS company.

This activity included:

Prospect "persona" definition
Definition of a lead generation strategy (e.g. channels, communications, messages to share, etc.)
A/B testing cycles to build an effective funnel creation strategy
Prospects first contact through Linkedin, e-mails or "warm" calls
Organisation of meeting together with the client's technical team, on prospects' site

NEW MARKET ENTRY - Airport security SW

A European start-up, dealing with the development of an innovative technology dedicated to airport security, has asked to perform a Market entry strategy analysis.

The project was focused on:

Identifying competitors and other players present in the market (e.g. distributors, machine producers, etc.)
Analysing competitor’s technology
Analysing lateral markets for the technology (e.g. civil security, custom, military, food safety, etc.)
Quantifying the market order of magnitude
Identifying the best prospects
Interview prospects, competitors and potential partners fostering the connection between US entities and the start-up

LEAD GENERATION - A first step in the US

A company, dealing with the development of an innovative process to recycle solar panels, has asked to:

Quantify the possible US market for this new technology
Define the regulatory and market barriers
Identify and contact US main players to propose possible partnerships and have their comments, generating new leads

MARKET RESEARCH - Naval technology

A large ship building firm was looking to leverage its technology in applications outside the nautical world.

The activity consisted in:

Identifying competitors and other players present in the market
Technical comparison among all the solutions available in the market
Quantifying the market order of magnitude
Interviews to prospects, competitors and potential partners fostering the connection between international entities and the client

BD OUTSOURCING - SaaS Fintech Real Estate

An American startup was looking to boost contacts with qualified Real Estate Investors. This company successfully developed a platform based service for fractional Real Estate investments, with a full SEC qualification.

The bottleneck was for their team to boost contacts and organise meetings, with a focus in the California and New York region.

This project was focused on:

Prospect "persona" definition
Definition of a lead generation strategy (e.g. channels, communications, messages to share, etc.)
A/B testing cycles to build an effective funnel creation strategy
Prospects first contact through Linkedin, e-mails or "warm" calls
Organisation of meeting together with the client's technical team, on prospects' site
Organise events in San Francisco together with important sector associations.