top of page
Search


Sales strategies: US vs EU & the Sales Bible of Silicon Valley
US and EU regions are known to have several cultural differences influencing businesses as well as many other fields. Sales strategies...

Impari Francesco
Feb 26, 20204 min read


(4/8) Business Legends before success - A business lesson from a 15 y.o. Gian Lorenzo Bernini
Gian Lorenzo Bernini was born in Naples but he immediately made Rome his own city. Bernini was the great genius of his time: the Baroque....

Impari Francesco
Feb 20, 20202 min read


What's a Sales Development Representative (SDR)?
A Sales Development Representative (SDR) is a Sales person, focused essentially on prospecting (Outbound sales). Their goal is to carry...

Impari Francesco
Feb 17, 20201 min read


How to value a SaaS business and how SDRs can impact
The SaaS business model has enjoyed monumental growth in recent years, and though nearly ubiquitous at the enterprise level, the vast...

Impari Francesco
Feb 15, 20202 min read


Da Vinci's CV rejected by two HR specialists - a BBC social experiment
The unique fame that Leonardo Da Vinci enjoyed in his lifetime and that has remained undimmed to the present day, rests largely on his...

Impari Francesco
Feb 12, 20203 min read


4 Reasons to Not Outsource Sales Development (and 3 Reasons why you should)
1. It will NOT work with your Business Model This is the major reason you shouldn’t outsource sales development. If your Average Contract...

Impari Francesco
Jan 27, 20205 min read


TOFU, MOFU and BOFU - Sales funnel hints
TOFU, MOFU, BOFU stand for top, middle and bottom of the sales funnel, and refer to the phase of the conversion operation, to which our...

Impari Francesco
Jan 26, 20202 min read


What is a Sales Funnel, Examples and How to Create One
Sales funnel indicates the funnel-based marketing strategy that describes the customer journey from the moment in which he has a purchase...

Impari Francesco
Jan 26, 20203 min read
bottom of page